Cruise is leveraging human-in-the-loop to expand faster than they otherwise would, with the hope that they will solve autonomy later to bring this down.
I don't think this is a viable strategy though given the enormous costs and challenges involved.
There doesn't exist a short-term timeline where Cruise makes money, and the window is rapidly closing. They needed to expand to show big revenues, even if they had to throw 1.5 bodies per car at the problem.
Prediction: GM will offload cruise, a buyer will replace leadership and layoff 40% of the company. The tech may live to see another day, but given the challenges that GM has generally (strikes, EVs, etc), they can no longer endlessly subsidize Cruise.
Human in the loop can be vastly cheaper than you might think.
If this lets them have the only level 5 system on the market they could double that and millions would happily pay. Suppose your a trucking company would you rather pay 50k / year or 5k/year? That’s a stupidly easy choice.
Americans drive roughly 500 hours per year. If they can replace 98% with automation and the other 2% with someone making 20$/hour that only costs them ~200$/year, which then drops as the system improves.
I'm not saying they can't - I'm saying they are running out of time to do so, and with the DMV shutting them down they've been hamstrung further.
They are burning 100s of millions every quarter. They needed to show either growth/expansion or some sort of positive cash flow. They now have neither.
Imagine a car rental service where someone in an office building drives the empty car to you, then drives it back when you're done with it. No taking public transportation just to get back to the garage to pick up the next drop-off. Imagine simply swapping the driver controlling a ling haul truck remotely when it's time for a shift change. With good handoff the truck can be driving 24/7 without ever slowing down.
Really the only autonomy you need in that situation is enough to pull the truck/car/whatever over and park it if the connection is lost.
Teslas have no redundancy for their sensors and depend upon unreliable GPS.
They have some level of redundant processing, but I've seen FSD disengage because of software faults without anything taking over.
They should never be allowed to run a rideshare service just due to this even if they do miraculously solve camera-only perception and not relying on HD maps.
I don't think this is a viable strategy though given the enormous costs and challenges involved.
There doesn't exist a short-term timeline where Cruise makes money, and the window is rapidly closing. They needed to expand to show big revenues, even if they had to throw 1.5 bodies per car at the problem.
Prediction: GM will offload cruise, a buyer will replace leadership and layoff 40% of the company. The tech may live to see another day, but given the challenges that GM has generally (strikes, EVs, etc), they can no longer endlessly subsidize Cruise.