because it's like becoming a devotee to a religion. Most people, instead of bein...

		switch on Sept 14, 2011 \| parent \| context \| favorite \| on: All His Life Has He Looked Away, to the Future... because it's like becoming a devotee to a religion. Most people, instead of being the star of their own lives, want to follow a cult or religion or leader. That's why people get such strong illogical feelings about a brand.