they're both smug - what's confusing to me is why anyone who is not a major shar... | Hacker News

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		dreww on Sept 14, 2011 \| parent \| context \| favorite \| on: All His Life Has He Looked Away, to the Future... they're both smug - what's confusing to me is why anyone who is not a major shareholder of these enormous corporations has feelings about these relatively boring narratives.

switch on Sept 14, 2011 | [–]

because it's like becoming a devotee to a religion.

Most people, instead of being the star of their own lives, want to follow a cult or religion or leader.

That's why people get such strong illogical feelings about a brand.

szx on Sept 14, 2011 | [–]

You could ask the same question about football fans (or any other sport for that matter).

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