I have to wonder if there isn't a market for "boutique" dumb TVs, which cost a little more (due to smaller scale) but have all the expected picture quality features (HDR, etc) and maybe have a nicer case/exterior than typically found on consumer TVs.
You can get a Beovision by Bang & Olufsen, but then you need to get the big card out as they are pretty expensive compared to a standard off the shelf smart-tv, as they are more a design item than anything else.
