"I've got a lot of experience as a programmer/devops guy, but if somebody hired me to setup Wordpress with a template for them I'm not really adding much more value than anybody else who could do the job. From the business perspective, they just want the site to be setup and look nice."
Here's the thing you might have experience doing that, I have experience driving revenue and increased sales with websites. I suggest you stop programming, and start driving revenue.
Also, I'm highly skilled at increasing employee productivity through automation performance enhancements, such as reducing build time which saves 15 minutes per programmer per day, over 10 programmers, or 912 person hours per year. I'll collect my cheque for $25K for that thank you very much :)
And if you can put those numbers in front of a business owner, it's going to pretty much justify higher compensation than me.
But should you feel like you have to constantly defend yourself when you know the value you add, the business owner knows the value you add but everybody else looking at the sheet says "He makes HOW much?"
NOTE: I honestly don't know why you're getting voted down. I up voted you fwiw.
Here's the thing you might have experience doing that, I have experience driving revenue and increased sales with websites. I suggest you stop programming, and start driving revenue.
Also, I'm highly skilled at increasing employee productivity through automation performance enhancements, such as reducing build time which saves 15 minutes per programmer per day, over 10 programmers, or 912 person hours per year. I'll collect my cheque for $25K for that thank you very much :)