The even more corrosive case in dating is that there's no "happy path". For a SAAS product, you might have incredibly churn for users who join just to kick the tires and leave quickly afterwards but you can sustain yourself on a core of extremely long terms customers who will almost never leave and keep paying reliably month after month.
With dating, there's no equivalent case. Even hookup apps, your users eventually get tired of the hookup lifestyle or they age out or they get enough casual partners to satisfy themselves.
Dating is one of the few services where your customers get unhappier the more money they spend on you.
With dating, there's no equivalent case. Even hookup apps, your users eventually get tired of the hookup lifestyle or they age out or they get enough casual partners to satisfy themselves.
Dating is one of the few services where your customers get unhappier the more money they spend on you.