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Once thought about doing a match making business:

(1) There are lots of singles, and the number is not going down. Sure, each year some get married, but others come of age.

(2) Potentially there is a lot of money in the match making business at least in the sense that most young people, especially the women, are highly motivated to get a match.

Let's support this claim: The women are motivated by ballpark $10,000 to $60,000 a year and are spending that now. How? Sure: College.

It's still the case (blame Mother Nature) that heavily women go to college to get their Mrs. degree and otherwise their teaching certificate or RN. Feminists, aside, that situation won't change soon. Maybe some people like this situation and maybe some don't, but, still, blame Mother Nature.

But college is a poor place for young women to get their Mrs. degree: Why? The male students are nearly all too young, too poor, and unemployed.

Other main competition: Bars. Bummer. What Mr. Right wants to meet his Angel in, what, what the heck, a, what, a bar!

Look, guys, neither the bars nor the colleges are on the way out of the match making business from customers getting married. So, why conclude so soon that a match making service has to be on the way out of business from losing customers from making matches?

Match making better than college and bars: The woman can be pretty and the man, older, ready to be good as a husband and father, that is, someone the woman will have a super tough time meeting otherwise. This is a very old story, not going away soon.

I remember: In college, the girls wanted nothing to do with me. But nine years later I drove my new, high end Camaro back to my college to look up some stuff in their library, and walking from my car to the library, for the first time, from 60 feet away, I got a really good look from an undergrad woman. That's the truth, guys: The car and my age, and that was enough -- I passed the first two filter questions on her list for Mr. Right. Blame Mother Nature.

Fathers? They would be better off saving on college tuition and getting some really good match making for their daughters.

Big, untapped, totally natural market, very poorly served otherwise: Start with the women younger. Example: Lady Di. When she was 15, she decided that she would marry Prince Charles. About five years later, she did. Mother Nature says: Girls 12+ are thinking about husbands. So, by age 15-16 they might be ready for a Sunday dinner at home with a candidate Mr. Right, late model car paid for, house bought, cash in the bank, good job. Then 2-4 years later, she gets married.

In human history, this is not nearly a new idea, but a good match making service -- and it would have to be really good -- can be one of the best ways to make this work for the girls/women, their fathers, and the men.

(3) How to get new singles to replace the ones that get married? Sure: Go to singles groups; the standard is church youth groups. Churches are smart enough to invest in the future -- have married members who make more members.

Another way? Sure, hold singles parties, eventually invitation only. So, meet "the best people". So, much cheaper than a high end country club or yacht club but with potentially even better results.

(4) Barrier to entry. Sure, match making is necessarily nearly a local business. So there is a geographical barrier to entry. So, get the best collection of singles in one area and have close to a natural monopoly.

Of course, the software doesn't have to be local.



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