So either 1) they expect you to pay more later 2) they are selling the preorders at a loss (woo venture funding! do things that don't scale!) or 3) their markup will be huge (>100%) when they start making regular sales.
So either 1) they expect you to pay more later 2) they are selling the preorders at a loss (woo venture funding! do things that don't scale!) or 3) their markup will be huge (>100%) when they start making regular sales.