Here's what I don't understand about iCracked...I get that it's a "sell the shovels" type of business, selling phone repair tools and supplies to people who want to make some side income.

McDonalds was the first large-scale pioneer I can think of with that model (selling franchises and equipment). They also make it easy to understand locations, and standardize pricing.

However, when I submit a request on iCracked for repair, it doesn't tell me "oh go to Joe's gas station", or anything. I have to submit contact info and hope someone calls, and that's just not convenient. There's not even upfront, guaranteed cost information.

So, are there any competitors in the space that would do more of an uber-like concierge service, where for a fixed fee someone will come to me or a coffee shop near me and fix the problem, or pickup the phone, or tell me when and where to drop it off? That seems like a good growth area.

I believe that's what they do. When I cracked my screen, I had someone contact me immediately from iCracked that said they could come out to me and fix my screen. The price was about double what the Apple store ended up doing it for but I thought the service and response time was very good, but the price just seemed steep ($200 for iPhone 6 screen replacement - Apple did it for $100).