Same here, I always liked to support sites by having ads on or buying things I like on them.

But I have recently switched to ad blocking as well due to tracking and worse due to broadband caps.

I refuse to fill up my 400GB Cox cap with ads except on sites that deserve it. The content and marketing industries need to lobby hard against broadband caps to limit cuts into their industries, the broadband mafia wants their cut of every download and all ads run.