Ahan. Well, the target audience is not limited to IT service providers or designers for that matter. Even, if I own a bakery shop, I would want leads from people asking for cupcakes.
This is another challenge we faced to write the description in the best way possible so as to not focus on one vertical and alienate other businesses. What would you guys recommend? Should we write bullet points after the tag line stating:
1. Recommended for small business owners and freelancers. Ex: Developer, Designer, Event Organizer.
2. Helps you expand your services to real people enquiring about those on social networks.
My suggestion would is to keep the same length like the one you have now. Bulleting in Home might not look so appealing and it's always good to keep the words Simple and small.
"Drive more Sales with Quality Leads from Social Media"
"Your worry of Lead generation is over. We create your Leads from Social Media"
"Lead Generation is just a click away. Get Quality Leads from Social Media"
Might be creepy. I'm not so good in copywriting, thought it might give you some idea.
I agree, bulleting might not look so good but I think we can have a small description line below the main tag.
Keeping it simple and small does have wonderful results though. I have tried another product where we had a lot going on the homepage. Not a lot of people signed up for that. Where as in this case, a lot of people sign up. I think it's because of the simplicity of the message.
The tag lines you gave make a lot of sense! They are more attractive from a selling point of view too :)
We did some improvements for our next iteration of the prototype. We included leads from twitter, modified the homepage a bit and added more data and add some basic info features for the leads. We would love your view and what other feature might help you more?
