Here's a good piece about why it didn't work at Etsy: http://danwin.com/2013/01/...

		elicash on Feb 27, 2014 \| parent \| context \| favorite \| on: Google’s suggestion for a better infinite scroll? Here's a good piece about why it didn't work at Etsy: http://danwin.com/2013/01/infinite-scroll-fail-etsy/ A presentation that goes into some of these results is here: http://mcfunley.com/design-for-continuous-experimentation