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Really? He answered his parents' question by providing some content from his book that was very relevant to it. He then says that if you're still interested in knowing more, you could buy/get his book. Would you have wanted him to give it for free? Would you rather have he didn't inform him that a book existed that focused on this problem?....


This is a real-world example of the pervasiveness of scummy marketing causing even ethical marketing to be met with groans.


well, this is the point. his intentions are thrown into question. was he simply being helpful, giving advice, and mentioning the title of the book if the parent wanted to get more information? or was he craftily building trust with a helpful comment, enticing the parent into buying his book? who's to say?

real gifts are given unconditionally, with no expectation of anything in return. if you can simply give advice with no marketing, plugging, or bullshit, it shows your intentions are pure. you expect nothing and simply want to better someone else's life. when you market to me, i have to assume that you are using me to make money.

people have to eat out here, but there is an appropriate time and place for marketing your services and products. when you blur the line between who you are as a businessman and who you are as a person, you are severely tarnishing your character imo. (not that the comment was even that bad, but i'm talking about marketing in general)


was he craftily building trust with a helpful comment, enticing the parent into buying his book? who's to say?

There's nothing wrong with charging for goods and services. If someone needs something, and I provide it, it's totally ethical to get some money for that. It's still 100% possible to use good judgement and "simply want to better someone else's life" without throwing your morals to the wind.

People can make businesses out of things they are really passionate about, and things that other people really need. It's not necessary to have any line between "you" and "businessperson you". If you want to be a good businessperson, you must first be a good human being.


> was he simply being helpful, giving advice, and mentioning > the title of the book if the parent wanted to get more > information? or was he craftily building trust with a > helpful comment, enticing the parent into buying his book? > who's to say?

If the comment was helpful, as you say it was, then who gives a shit?




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