We're in the extremely early stages our our B2B SaaS business - and cold calling has been extremely effective so far. We've gotten great feedback and battle-tested our hypothesis on "real customers".
Indeed, cold calling will not be a big part of our strategy going forward - but it's a great way to feel out the market.
Why will it not be part of the strategy? Too costly in terms of time based on profit you get out of it? Or there wouldn't be profit if you scaled this up with extra support?
Indeed, cold calling will not be a big part of our strategy going forward - but it's a great way to feel out the market.