Not wanting to watch the video, I was initially thinking this was some kind of diabetes management service based on the name.

A fair point. In my excitement of finding an available domain, perhaps I tried to force the name :P

I have "cocks" as part of my name. This can cause havoc with some electronic systems (a Google page wouldn't allow me to submit feedback because my Google account has "cocks" in it. A weird bit of suboptimality) so have you considered the fact that some sub-optimal systems will hinder your product?

I assumed it had something to do with diabetes -- an online glucose tracker, for example. The fact that it was invite-only made me think "oh, they're trying to create a community for diabetics."

It looks good, though. I'll check it out shortly.