Unless they (knowingly or unknowingly) are going to follow Apple's iPhone path where "private", home users started pushing their employers IT departments to switch to iPhone from BB. At the beginning, iPhone was not considered "secure" for financial and medical applications, but as iPhone market share grew, Apple started investing in "enterprise" features (Outlook integration, etc) that it became feasible to do the swtich. Every few months we get an email from our employers telling us that we cannot install Dropbox on our office computers. Eventually, some higher-up who's using Dropbox at home will make enough noise that s/he cannot sync his work docs from home that it will become "ok" to do it (and the org will switch to it)