To be fair to the headline, that line is a direct quote from the article. It also seems to be the section most relevant to HN. I feel like a post that only contained the text under the 'Failure' subheading, with a little intro would have made it to the top of HN as well.
As for what "even the President of the US" means, to me there's this image of big organizations (governments included) the world over being clunky and clueless when it comes to social media and the internet, not being able to innovate or adapt new methods of interaction, or even understand what the public is doing, and just generally being one or two steps behind the young internet savvy crowd.
It may not be true, especially for individuals within the organization, but it's still certainly the expectation these days.
As for what "even the President of the US" means, to me there's this image of big organizations (governments included) the world over being clunky and clueless when it comes to social media and the internet, not being able to innovate or adapt new methods of interaction, or even understand what the public is doing, and just generally being one or two steps behind the young internet savvy crowd.
It may not be true, especially for individuals within the organization, but it's still certainly the expectation these days.