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Aren't dead/alive and cool/uncool orthogonal?

e.g. Microsoft is pretty much alive even though it is uncool.

Quick thought: couldn't we replace Gartner's quadrant thing with this?

I would estimate that for Facebook dAlive/dt > 0 and dCool/dt < 0

Edit: I need to make a list of which companies fall into each Quadrant - I initially thought that nobody was "cool & dead" and, after thinking about it for a bit, realised that a lot of companies fall into this area:

- Symbolics

- SGI

- Cray

- Sun (undead as part of the seriously uncool Oracle)

- Harlequin (Lisp/PostScript vendor)



Interesting poing - but in case of FB one could argue that staying alive depends on being cool.


I think it was important initially, but I think they might have outgrown that and become a part of standard infrastructure - the social dial tone.




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