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As long as OEMs pre-install Windows, and ISVs make binaries for Windows, people will "buy"* and use Windows. But times are changing. Consumers don't upgrade PCs as often as they used to, or they switch most home use to tablets. And most software used by consumers these days are web applications.

Anecdote: I'm a software engineer who develops using Windows. But at home I rarely turn on a computer. I do most everything from my iPad. Though to be fair I often do most of my digital errands from work on my PC.

* Most consumers never directly pay for a Windows, or any OS really. They get whatever the hardware vendor installs.



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