Haha I came here to say just that. Are all 42 of those words above the fold really important enough to be upper case? Literally this entire page is UPPERCASE COPY of different sizes. I'm imagining their designer looks like this: http://4.bp.blogspot.com/_yodqvnVBUBM/TUs3JCu2glI/AAAAAAAAAq...

I always found it really odd and funny, that no matter how hard I try, I always read upper case words as yelling in my head --> definitely straining.