I think it's mistaken for Yogaglo to believe that what distinguishes their business is some specific camera angle and frankly it's disingenuous for them to pretend so. They have a set of very popular teachers (even celebrities within the yoga world). That's the reason why Stanford grads can't build it in a weekend -- are they going to be able to get Kathryn Budig and Jason Crandall and the others? I really think they just got greedy, and want to force their competitors to film their classes at awkward angles and in undesirable formats.