Consumers don't care what their _friends_ recommend, they want to know what _most people_ recommend. Amazon reviews have a ton of value in aggregate. The more reviews, the more value. My friend's subjective recommendation of a Canon DSLR because he's already invested $2K in lenses? Not so much.
Also, how is this not exactly http://svpply.com, a much better execution of an item discovery site that sold to eBay over a year ago.
Consumers don't care what their _friends_ recommend, they want to know what _most people_ recommend. Amazon reviews have a ton of value in aggregate. The more reviews, the more value. My friend's subjective recommendation of a Canon DSLR because he's already invested $2K in lenses? Not so much.
Also, how is this not exactly http://svpply.com, a much better execution of an item discovery site that sold to eBay over a year ago.