What is this? Social meets ecommerce meets meteor? This whole site is like you took a buzzword pipe bomb and set it off in a geocities data center. A+? What is he trying to do, get listed first in the internet phone book? I guarantee you his pitch involves a lot of lofty talk about consumer and social big data. There's a whole lot of synergy going on here!
That being said I obviously wish him the best of luck.
His twitter handle is "aplusk", as in [A]shton [plus] [K]utcher". "A+" would imply the best, and also suggests who's behind it. I think it's a clever name.
As another commenter pointed out, if a celebrity wasn't behind this it wouldn't be getting much attention.
What a sad direction things are going. Celebrities want in on this piece of pie now... suddenly michaelochurch's forebodings about 'VC-istan' all seem very relevant.
I am not sure that I see the connection to VC-istan. This is a website that was posted on HackerNews, not a funding announcement declaring that all of the coolest VCs pumped tens of millions of dollars into the startup of a follow celebrity. If anything, the comments seem pretty negative and dismissive, despite the celebrity behind this.
I've always loved reading what michaelochurch has to say. I generally make a conscious effort to stay optimistic, but I see a lot of truth in what he writes.
That being said I obviously wish him the best of luck.