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if you had a Gmail folder named "Ars Technica" and loaded e-mail images, the referral URL would be "https://mail.google.com/mail/u/0/#label/Ars+Technica"—the folder is right there in the URL

That just isn't true on gmail. The whole service is served over https and won't pass referral information.

Not to mention your IP and whatever other information they feel like embedded in links will still passed along when you click. So theres still some tracking going on, but they miss out on open without action emails (which is of course useful information to marketers).



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