I could be wrong, but I think Greame is talking about the concept of Pages to create an pseudonym for individuals, not for (small) companies. Apparently you can create a pseudonym on Google+ with Pages, but Pages are mainly marketed towards brands and companies [1], not individuals. It's confusing even for Google employees [2], let alone users.
A support page on YouTube tries to explain the difference between Google+ Profiles, Google+ Pages and Google Accounts [3]. But the fact that a Page can be managed by up to 50 different people suggests, at least to me, that the use of Pages to create and manage your pseudonym is more incidental than intentional.
A support page on YouTube tries to explain the difference between Google+ Profiles, Google+ Pages and Google Accounts [3]. But the fact that a Page can be managed by up to 50 different people suggests, at least to me, that the use of Pages to create and manage your pseudonym is more incidental than intentional.
[1] https://support.google.com/plus/answer/1710600 [2] https://news.ycombinator.com/item?id=6747875 [3] https://support.google.com/youtube/answer/2848323?hl=en