What it actually does:

  * vibrate when you wander too far from your phone
  * vibrate when you receive calls or texts

So it's for active people who don't want to carry their phone all the time, but still want to stay connected to it.

The product messaging needs to be tweaked. Before I care if I look good wearing it, I want to know why I should wear it. You should not have to scroll and search to figure it out.