There really is no such thing as "fully thought out" here w.r.t what the customers will actually do with it. If you look again at the article, they went through this kind of progression:
- Best guess at a starting price model
- Revisited price model after poor test performance. Did research, revamped model based on research
- Revisited price model after poor test performance. Simplified plan to match the philosophy of business. Performance greatly improved
It's about testing the ideas, not keeping them in your head. What you think works and what actually works are often counterintuitively different.
- Best guess at a starting price model
- Revisited price model after poor test performance. Did research, revamped model based on research
- Revisited price model after poor test performance. Simplified plan to match the philosophy of business. Performance greatly improved
It's about testing the ideas, not keeping them in your head. What you think works and what actually works are often counterintuitively different.