See, there's so much more that you need to learn when you start on a project in a company. There's the framework they use, their libraries, the requirements for the project, the problem domain, the people you work with, the process they use, ... just to list the few that come to the top my head. Especially learning the problem domain can be very hard and challenging to programmers with little or no knowledge of the field. It can easily take a couple of month, if not years to become reasonably proficient.

So yes, "a couple of weeks" is certainly not enough to transform a graduate into a project lead for bespoke iOS project, but it could easily be enough to transform a decent java programmer with solid project lead experience. Transforming a crack Objective C Programmer with no lead experience can take easily as much time, if not more.

My gist is that programming knowledge will only get you so far and depending on what position you're hiring for other experience combined with the ability and willingness to learn may be much more interesting. And whatever I do, I tend to hire for that trait since that allows people to pick up other abilities when required.