Inflection points in technology open up opportunities for new competition once a mega company has won a space.
It's a fool's errand to try to beat Google at the game they've perfected and were built for. By the time you could very slowly wrest control of search from Google, the whole tech world will have changed and your point of competition will no longer matter. That's the foolishness of Bing, for example. It's great that companies still try to compete with them, but all they will accomplish is to keep making Google better (and that's a good thing for consumers); they won't 'beat' them however under any circumstances.
Google will be beat in search the same way Microsoft was in operating systems: a dramatic sea shift in technology (with Android now being by far the most important operating system going forward).
It's a fool's errand to try to beat Google at the game they've perfected and were built for. By the time you could very slowly wrest control of search from Google, the whole tech world will have changed and your point of competition will no longer matter. That's the foolishness of Bing, for example. It's great that companies still try to compete with them, but all they will accomplish is to keep making Google better (and that's a good thing for consumers); they won't 'beat' them however under any circumstances.
Google will be beat in search the same way Microsoft was in operating systems: a dramatic sea shift in technology (with Android now being by far the most important operating system going forward).