If Watson were to ever dethrone Google, I am willing to almost bet it would be because it was programmed to consume data via Google. It all comes down to the data in the end, unless IBM have managed to gain access to the same size and or bigger trove of data than Google currently has (which is a lot), there is no way anyone can beat Google. And lets face it, people don't just use Google because they have the biggest database of knowledge and data, people use it because they trust it, they know it works, and Google as a company have established a rapport with people that has taken years. IBM to me will always be a company focused on corporate and enterprise offerings, not offerings for the general consumer.