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iOS 7 changes the backgrounding model, which has been a giant point of contention since the app store was introduced, and also has a brand new facelift. It was also one of the main differentiators aside from data sharing between apps between iOS and android. It is not a trivial update technologically or a small update from a marketing and direction standpoint.

It is also the first major OS update under Ive and Cook's direction.

The phones are a minor update, as to be expected like every S release.



> The phones are a minor update, as to be expected like every S release.

There have been two S releases prior to the 5S/5C release. The 3G->3GS was a bigger change to the phone than the iPhone->3G update. And the 4->4S update was a bigger change to the phone internals than the 3GS->4 update, though the display stayed the same.

Really, all the S releases have been major phone updates, and of the non-S releases only the 4S->5 update was.


I disagree. Having owned all those phones; I felt the 3GS->4 was a much bigger update to the iPhone compared to 3G->3GS. The 4 introduced the retina display which was far more noticeable than the 3G to 3GS performance increase.


poolpool. I get what your saying, but exactly what are you saying? Data sharing between apps between IOS and Android? Ive and Cook are just riding on concept from Jobs, there is nothing new here. If any other hardware vendor put out phones with this level of "same old" they would be burned for it. In the future people will look back at this Apple craze and laugh. Apple put out the iphone 5, with a new case and blogs are reviewing it! Are you kidding me? IOS 7 is the same damn OS as 6! Airdrop is nothing new feature wise. Almost every other feature has been out on other OSes for a long time. Apple struck gold in 2007.. and they been re-regurgitating since. Scared to wipe the slate because there will never be another Steve and they will never hit another winner like the initial iphone. But it's tired now. IOS 7 was supposed to be something different, and bottom line it's the same OS that consumes more battery and more resources. Whatever additional battery life they added to the iphone 5s hardware is cancelled out by the new requirements.


An interesting perspective. John Gruber does a much better job at refuting it here (under "Defining Innovation Down") than I ever could: http://daringfireball.net/2013/09/the_iphone_5s_and_5c


Interesting read, thanks for the link.




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