D3 is all about the (tradeable) loot. The AH works in WoW because everything sellable was also consumable, and the most desirable items couldn't be sold. To get the best stuff in WoW, you play the game. To get the best stuff in D3, you pull out your wallet.
Imagine how WoW would have been if good items only dropped from dungeon bosses once per 1200 runs, but were sellable on the AH. Once you've been through the dungeon once to experience it, why would you ever go back, rather than just purchasing some gold?
Imagine how WoW would have been if good items only dropped from dungeon bosses once per 1200 runs, but were sellable on the AH. Once you've been through the dungeon once to experience it, why would you ever go back, rather than just purchasing some gold?