I was able to get through the game relatively quickly with items purchased on the auction house. Afterwards my friends and I were glad we were done with the addiction of 'chasing' the next level/item.

If they could make a larger more satisfying endgame, possibly large PvP areas where guilds can fight for territory, claim land, place houses/structures, I'd be happy to grind.

But endlessly chasing a carot on a stick? I'm glad the auction house 'ruined' the 'game' for me..