- When something goes wrong for a customer you can give the customer a coupon code "sorrykarenhurney" which will give them free shipping or 10% off. This is a great way to win back customers who have had trouble. (You can rename the "Coupon Code" field to be "Customer Service Code" if you use it exclusively for this purpose)
- When I advertise my Calendars or Pens on a design blog I tell the owner that I'll give them an exclusive discount to their readers if they mention my product on the front page. I name the coupon code after the website.
- You can email coupon codes to newsletter members as a reward for signing up for your newsletter.
Although the OP has a legitimate concern, he has never run an online store and doesn't see the behind-the-scenes logic in selectively giving customers discounts. It really is a necessity. Brick & Mortar stores use them even more, but no one gets pissed off at them.
- I run http://DayOnePP.com and sell my inventions there.
- When something goes wrong for a customer you can give the customer a coupon code "sorrykarenhurney" which will give them free shipping or 10% off. This is a great way to win back customers who have had trouble. (You can rename the "Coupon Code" field to be "Customer Service Code" if you use it exclusively for this purpose)
- When I advertise my Calendars or Pens on a design blog I tell the owner that I'll give them an exclusive discount to their readers if they mention my product on the front page. I name the coupon code after the website.
- You can email coupon codes to newsletter members as a reward for signing up for your newsletter.
Although the OP has a legitimate concern, he has never run an online store and doesn't see the behind-the-scenes logic in selectively giving customers discounts. It really is a necessity. Brick & Mortar stores use them even more, but no one gets pissed off at them.