I've never encountered that definition. I've only seen it in terms of "god, the management at Subway sure is full of itself". I think it was the Subway definition that enko was using. Management using a ridiculous fancy term to pretend they care about employees.
Ironic that I couldn't quite get my point across, after complaining about misuse of language!
This point has been belaboured far more than it deserves, but for the record I had in mind both the cynical management with their ludicrous, condescending job titles, and any employee naive enough to believe it.
The blogger in question didn't make up the phrase, it's been handed down to him, but he's taken it up with gusto. He's sort of an enthusiastic consumer of the management BS. I hadn't thought of the angle of criticising the poor hard-working minimum wage Subway employees; wasn't my intention. Think Gareth/Dwight from The Office though, wearing his Sandwich Artist badge with obnoxious pride, and that's sort of close.
Anyway, more words have been wasted on this matter than ever it deserved...
