"This PayPal/Comscore study found that 27% of potential buyers abandoned their shopping cart because they had to go look for a coupon code.
Another study found that removing the promo code box improved conversion from 3.8% to 5.1%"
Didn't read the study but I wonder if those numbers take into account the positive benefit of using the coupon box.
In other words you do a promotion offering a discount to increase sales. The result of the promotion is an increase of x but also a decrease of y because of abandonment. It seems (by the way you phrase the summary) that the study only concluded the negative aspect and not the upside to the coupon code. (Once again I didn't read the study so I am just asking.)
Another study found that removing the promo code box improved conversion from 3.8% to 5.1%"
Didn't read the study but I wonder if those numbers take into account the positive benefit of using the coupon box.
In other words you do a promotion offering a discount to increase sales. The result of the promotion is an increase of x but also a decrease of y because of abandonment. It seems (by the way you phrase the summary) that the study only concluded the negative aspect and not the upside to the coupon code. (Once again I didn't read the study so I am just asking.)