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I think it's bad customer service to force someone to Google for a coupon code; you're also running a risk (as a site owner) that the person will simply abandon their cart.

See also this thread here: https://news.ycombinator.com/item?id=6204261

I like petercooper's idea of pre-populating the coupon field with a default code.



I wonder if a competitor could grab the sale by purchasing ads against "<Your Company> Coupons" claiming to be 20% cheaper or something.


They could. Accept they won't be buying them from Google since they have ridiculous trademark rules. You can't bid on things like that now.


Ah fair enough, pretty pointless now then. Google have done a great job forcing the legitimisation of a very gray market.




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