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The problem with the US is that the sales tax can be set by three different levels of government---the state, the county and the city---for instance, the state might have a sales tax of 5%, the county none and one particular city in that county 1%. What price do you advertise for the following?

1. A country side advertising campaign? 2. A state wide advertising campaign? 3. A local newspaper that serves the county?

As odd as it seems, that's the way it is here in the States (but I can sympathize, a friend from Sweden was horribly annoyed by the differences between sticker price and final price because of the tax rate).



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