Kind of silly he was a programmer and should be logical, but then he rode a bike. It would be great if it was safe to ride around on our roads without a crash cage around you, but it isn't. Cycling is 1% of all trips and 2% of all deaths. If you can afford a car/taxi/shuttle/bus/etc. and value your life, you should not be getting on one.
The crime rate in San Francisco is well higher than the national average [1]. If you value your life, you should not live in San Francisco. It's the only logical choice.
Heart disease is the leading cause of death in the US [2], and is empirically linked with dietary and lifestyle choices. If you value your life, you should not live in the US.
The leading cause of HIV infection in the US (by a large margin) is male-to-male sexual contact [3]. If you are gay and value your life, you should remain celibate.
Logical programmers will avoid all of these things.
I see your point and it makes me think of the bumper stickers that say, "LOOK TWICE. MOTORCYCLES ARE EVERYWHERE." It would help if there were an organized effort to make people think about cyclists. I think it also warrants a PSA.
In the Minneapolis/St. Paul area, there is. There are a lot of Share the Road signs, window stickers, etc., as well as other things that are either intended to raise visibility or have the effect of doing so (e.g. the bright green NiceRide bicycles everywhere). The City of Minneapolis and the Met Council (metropolis-area inter-city council) are heavily invested in biking, and there are additional movements such as Bike Walk Twin Cities which engage in regular outreach, visibility, and education activities.
In general, the Twin Cities are doing an excellent job of addressing bikeability from many angles.
You don’t account for the physical and mental benefits the exercise gives you. Take look at [0] for example, which suggests that life expectancy is actually higher for cyclists.
Are you saying that riding a bike is not logical? Minneapolis is pretty bike-safe. Bike lanes, commuter trails. Bicyclists should have helmets, lights and ride carefully at night.
I'm not sure how good Durham is, but I don't think this is the time or place to say that its just more logical to pay to get around your city.