> well, then I guess you won't be a customer. Guess what.. this
  > doesn't matter, the loss is probably all yours

Was this meant to be snarky, or am I misreading it? I completely agree, and it seems like you're arguing against a position I never took.

  > ... is an OK price to pay to significantly increase the readership

As you no doubt noticed, I said these design decisions were likely made because they work. You are agreeing with my statement.

  > And I'm pretty sure patio11 and brennan know quite a bit about this.

Did I claim otherwise? I shared the reasons why I had somewhat of a negative initial impression of the site. My impressions have nothing to do with the experience or credentials of those who were involved with the redesign.