The only problem I have with bloggers like this is they don't realize the Air Force is being benevolent with this policy. This guy wants to get people all "pumped up" about the unstoppable nature of social media by making it seem like the Air Force had to come up with a policy. But the problem is half the people he convinces will get fired because Social Media is not unstoppable.
Social Media is not going to destroy bureaucracy. If you work for a monolithtic company or a government they probably haven't discovered what social media is yet. But when they do management is going to treat it like any other form of media and threaten to fire anyone who uses it without permission. If you post anonymously they are going to hire a P.I. to track you down (like they do with news leaks now)
Social Media is a great tool and I personally suggest companies use it. But thinking huge companies and governments will be brought to their knees and forced is unrealistic.
Oh, and those who think there will be "too many social media users" to block are also being unrealistic. Once the threat of firing comes down 99.99999% of people won't do anything. Because the people who work for these huge bureaucracies are almost always the people who really need the job.
Social Media is not going to destroy bureaucracy. If you work for a monolithtic company or a government they probably haven't discovered what social media is yet. But when they do management is going to treat it like any other form of media and threaten to fire anyone who uses it without permission. If you post anonymously they are going to hire a P.I. to track you down (like they do with news leaks now)
Social Media is a great tool and I personally suggest companies use it. But thinking huge companies and governments will be brought to their knees and forced is unrealistic.
Oh, and those who think there will be "too many social media users" to block are also being unrealistic. Once the threat of firing comes down 99.99999% of people won't do anything. Because the people who work for these huge bureaucracies are almost always the people who really need the job.