Can you say more about "lots of suspected-bad-guy path"? (I do not use CloudFlare currently and am not intending to do so, but I do run an e-commerce site, and have not heard this term used before: the idea of an entire axis along which I have not been evaluating my infrastructure intrigues me.)
As an ordinary web user, if CloudFlare suspect you may be malicious (your IP address being on a spam blacklist seems to be enough) they will show you a warning that you should scan your PC for viruses and ask you to complete a captcha.
(They linked to a report on a spam blacklist claiming my IP address had been used to send spam during the past week. I'd had my IP address for about twelve hours. Thanks, TalkTalk!)
As a web site operator, you have the option of switching this behaviour off.
I saw their 'bad guy' page many times living in Costa Rica then Nicaragua. I didn't realize what it was until a friend started testing out CF and I got it on his site and then we realized what was going on.
That was over a year ago though, I assume things have improved as they got more and better data (and resources). I was in Costa Rica in January/February then again in August/September last year and didn't come across it I don't think.
I'm in Turkey at the moment and for the last couple weeks and haven't seen one at all, and that's including using an EC2 proxy because of the censorship here.
If they think you (as an end user accessing a CF site) are a source of DDoS or other abusive traffic, they push your traffic into a sandbox. You then have to answer a captcha before moving on; I assume the bounce rate is incredibly high among most users at that point.