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> The system needs to be fixed.

This is another problem with having an advertising company (Google) supply a browser that is very popular (Chrome). In fact, Safari and IE are also run by companies with large presences in the online ad market.

I doubt Google in particular will risk antitrust suits by blocking these kinds of very, very unsettling but unfortunately legal trackers, which in part are not so technologically different to GA but combine a few more bits of tech which makes them awfully invasive. We might be able to hack technological solutions together here but this stuff rarely makes it out into people's mainstream browsers.

The most important way of securing people's data over the next 10 years is going to be by way of the browser and the mobile OS, but the thing that is most easily achievable is to have a solid browser that people can trust on to implement privacy-preserving technologies. The only browser I can realistically see doing that is Firefox.



I see both your points (browser vendors and extension distribution issues), and I think Mozilla has shown great respect for their users. However, Mozilla's primary revenue source is Google.

Maybe taking a page out of the enterprise play book and using a proxy, like Squid, would make sense. From reading the Squid manual, it seems like it could play a role as it is quite extensible and sophisticated. Making it easy to setup and customize would be pretty difficult from what I can tell, unfortunately.




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