Yeah, it's one thing to write an incendiary article, it's a very different thing to write an objective article about someone who will say anything to get what they want.

Incendiary. Is he trying to suggest the journalists are at fault here?

"I am firm, you are obstinate, he is a pig-headed fool."

https://www.wikiwand.com/en/Emotive_conjugation

That's exactly what he's trying to do

Yes.