Right, but then there's this thing called "shared reality" and once you break it, all kinds of bad consequences happen.

This is even worse, as it also breaks temporal continuity for individual reality. E.g. I expect that if I saw a video titled X today, I'll be able to find it under title X tomorrow, and if I can't, it's one of the rare/marginal cases when it got banned/deleted/retitled, or I just misremembered. Titles becoming unstable in the general case is a bad situation.