So we're just going to ignore the established purchasing habits of those with accounts that have pre-registered credit cards for argument's sake?

> A magazine is not an 'app' and does not need to be treated as such.

Ask anyone who is currently trying to stay afloat in the magazine industry and I think you'll get quite a different answer. I wouldn't be surprised if most magazines have almost all their growth in the past year or two thanks to redefining magazines as apps.