I'd want to see the grants in question (which infuriatingly haven't been linked to yet..?) before drawing further conclusions. And I continue to be annoyed at how nudge-based so much policy is nowadays... even more so when it seems to make an impact? Otherwise, fair enough.
Personally I take the lack of concrete information as a sign that the reporter knows that this is ultimately unimportant. If it were contracts for something important then those details would be included in the story, because they support the narrative that this is a bad move.