"feels off mission" exposes how little conviction there is behind this position.

That is a flimsy tissue paper statement about a concept that should be a bedrock principle.

It's irrationally charitable to give it any credit at all. Especially in context where anyone who's awake should understand they need to be delivering an unquestionably clear message about unquestionably clear goals and core values, because this ain't that.

Or rather, it is a clear message, just a different message to a different audience.