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The auto industry has spent billions of dollars on propaganda to convince Americans they need a big truck for their self image.

They have done this because big trucks are by far the most profitable segment of vehicle, and emissions regulations reward vehicles for being large.





I always find this talking point so weird. Trucks are great and people want them. There is no ultimate truth here where people can't see the light and evil corporations are making us buy trucks. Theyre making trucks because we want them. I love mine, and admittedly don't really "need" it.

This is a fun reply because the easy flippant response is "okay then the propaganda got you." Something neither of us can prove or refute.

Pickup trucks are popular in the US and the Americas broadly where they are heavily marketed. Pickup trucks are less popular in places where they are not marketed as heavily. Even outside the auto industry, there is a general consensus that marketing works. Make of that observation what you will.


I mean I don’t doubt that marketing has some positive return for anyone selling something. But are they marketing me to buy a truck or to buy their truck. There’s a huge distinction.

People only want them because of the stupid loophole that lets vehicles over a certain weight bypass regulations.

If the massive cars cost what they should, people wouldn't buy them as much.


In Chicago there were a lot of major roads where driving a pick-up truck was illegal.

Such as?

If you mean the tax write down for certain weights then I didn’t even get that so I don’t how that applies.

Not everyone thinks like you. Some people like trucks so they buy em




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