I don't know if I'm misinterpreting the word "influence", but low-effort internet memes have a lot more cultural impact than a lot of high-effort art. Also there's botnets, which influence political voting behaviour.
> low-effort internet memes have a lot more cultural impact than a lot of high-effort art.
Memes only have impact in aggregate due to emergent properties in a Mcluhanian sense. An individual meme has little to no impact compared to (some) works of art.
